This Pill will open up your appetite for creativity.
Every year on the 10th December, the Nobel Prizes are awarded at a lavish ceremony in Oslo. The night’s pièce de resistance is the exclusive dinner served to the laureates.
Lidl, the Swedish chain of discount supermarkets, decided to highjack the event by building a 1:1 replica of the venue and providing 1300 guests with a one-of-a-kind fine dining experience to rival the Nobel Prize banquet itself.
This case study checks many boxes: live event, PR stunt, digital content, social activation, brand and shopping experience.
Bon apetit!