Writings on the wall. And everywhere.
From its iconic 1997 manifesto ad until now, the Apple brand has built a history of celebrating the ones who dare to see things differently. Adding depth and perspective to the brand ethos, this installation video took it to another level.
To demonstrate how the brand encourages people to look at things differently, each anamorphic message beautifully comes into focus as the camera moves and positions at a certain angle. It is such a remarkable combination of minimalist and polished design with a lot of planning and hard work to make it come to life.
It is so cool that it makes us wonder why it wasn’t done outdoor or somewhere else people could actually interact with it? In short, why didn’t Apple make an activation of it?
Take a look.