Gonna get myself (dis)connected
‘Epic Parties Imagined by You’ is a yearlong series of acts where the beer brand Desperados looks to consumers to come up with party ideas.
Karolina Gilob, a Desperado consumer, felt phones were negatively affecting the way people socialise, and imagined a party to help people get disconnected.
Upon arrival, guests handed over their mobile in exchange for a beer. Following this, the phones were linked up and played synchronized animations in time with the music. Linked together, 2,000 phone screens created a light show, which played synchronised animations to the music.
Very clever are successful activation that tapped on the “getting disconnected” spirit to get people connected to a brand and create an entirely immersive experience designed by consumers.